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Think education when you think marketing!

The best advice I ever received (and applied) as a teacher was to “teach to the best students in the room.” The exact same advice is what I attribute my marketing success to, both for my company’s...

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What is a Boilerplate?

A boilerplate is the last paragraph in a press release that tells readers about your business. This is an important piece of the press release because it tells readers about your business which...

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Three Simple Social Media Posting Tips

Simple steps are often overlooked by small businesses as they manage their social media marketing. I help manage social media marketing for clients day in and day out and wanted to share some quick...

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Want More Marketing Results? Be More Helpful!

Marketing is both an art and a science. But without HEART, time, effort and money spent won’t ever get you the results you seek. One of my marketing man crushes, Simon Sinek says in his TED talk,...

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The Sum of Business Success – Ops, Admin and Marketing

If you want to succeed in business, you have to respect that marketing is part of the success equation, not an optional additive. Respect the sum of business success: Operations. Whether you sell a...

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Content Marketing That Multitasks – The How-To Hire Article

One of my favorite content marketing pieces that I advise my service-based business clients to create (or create for them) is the “how to hire” article. No matter what industry you are in, there are...

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Marketing Is About Relationships, Not Sales

Marketing is not just a means to make sales. Marketing creates and cultivates and relationships. There is a big difference between a transaction and a relationship. A one time sale has to be replaced...

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The Secret to Being a Successful Digital Marketer

Do you know what the secret is to being a successful digital marketer?  If I asked this question to a room full of professionals, most of them would guess that it’s being knowledgeable in the technical...

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You Only Need One Space After a Period. Period.

Are you guilty of double-spacing after a period? Or a question mark? Or an exclamation point? Congratulations! This means that you were a conscientious student in school (ahem, over 25 years ago) –...

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